That African Americans are more likely than white Americans to make lifestyle choices that help protect the environment like pesticide free foods, consume less meat, and drive less? But African Americans are less likely to recycle than white Americans? This posting on the New Green Challenge Facebook page was the most viral post on January 28, 2013.
That The New Green Challenge is a pilot program launched to engage households of color in a conversation about sustainability. The purpose is to create an awareness and a movement in the African American and Latino communities on topics relevant and impactful to their well-being and their environment. Topics include food, energy, waste, transportation, recycling, water, and much more. Each month the families engage with us about their experience and learn from our community experts about these topics.
That the New Green Challenge is brought to you by the African American Council of Churches, Centro Hispano, EnAct, Green Madison, Madison Gas and Electric, La Movida Radio, the Urban League of Greater Madison, and WECC. We continue to bring on more collaborators who help support the discussions on Facebook and the families participating in the challenge. The program started last September. Thirteen households from Madison’s African American and Latino communities, like the ones shown below, have been participating in a six month challenge to live greener lives. They were recruited to share their stories on what it takes to live a greener life and to engage the community in conversations with them.
That an important part of The New Green Challenge is community engagement. We created two Facebook pages — New Green Challenge Did you know... and El Desafío de Vivir Verde to invite our communities of color to follow along. There are many posts such as how can you make soul food healthier or how to recycle a detergent bottle into something fun and re-purposed? Where can I access locally grown food that is affordable and who in our community is talking about and helping to make a difference in sustainability and the environment in the greater Madison community? This and more is what the New Green Challenge is all about!
That the goal is to have the Madison area community to follow along, learn, and post their own experiences about what they do that is similar to what these households have been doing as part of the challenge. The response has been very positive! In fact there are over 300 people primarily of color who follow along in this conversation about a greener lifestyle. Communities of color are paying attention and are engaged!
That on April 20, 2013 at the Monona Terrace the New Green Challenge families will share their story and experience with the community. They will share their journey about what it is like to live a sustainable lifestyle and the families will learn what their prizes are for having participated over the last six (6) months! We invite all of you to come on out and meet these households and learn more. We plan to be on stage at 1:00pm.
That many are asking us if there will be life beyond this New Green Challenge pilot? We ask you to follow along at the New Green Challenge Facebook page to find out!